CHARLOTTE, N.C. – Bobcats Sports & Entertainment (BSE) today announced a unique collaboration between BSE Chairman Michael Jordan and Novant Health. The agreement allows Novant Health to use Jordan in advertising promotions--including television and print--that help share the organization’s great story about the tremendous care that its doctors, nurses and other staff deliver.
“I have seen the level of care and commitment that Novant Health doctors and staff have shown our players and our entire organization,” said Jordan. “I am proud to have Novant Health as part of our team and to aid their efforts to improve the lives of the people of the communities they serve.”
As part of the agreement, Presbyterian Healthcare, a Charlotte-area affiliate of Novant Health, will remain the official healthcare provider of BSE, continuing to provide care and treatment for Bobcats players and staff and supply medical services for all events.
“Novant Health has enjoyed partnering with Bobcats Sports & Entertainment and working with Michael specifically on community outreach efforts,” said Novant Health President & CEO Carl Armato. “Expanding our relationship makes sense and gives us the opportunity to further collaborate.”
The alliance is the first under a new program called Level 23, an unprecedented platform that combines partnerships with the Bobcats and Time Warner Cable Arena with an endorsement relationship with Jordan.
Bobcats Sports & Entertainment owns the Charlotte Bobcats and operates Charlotte’s Time Warner Cable Arena.